Magento Rolls Out B2B Commerce Cloud
Magento is bringing its consumer e-commerce tools to the business organization-to-concern (B2B) market. At the company'due south Imagine 2022 user conference in Las Vegas today, Magento announced its new Magento Digital Commerce Cloud for B2B module. The module arms enterprise sales professionals and corporate buyers with features that include quotes, custom catalogs, and quick ordering, combined with a broad array of integration options.
This is Magento'due south first B2B-focused platform release. The popular open-source due east-commerce platform counts more than 260,000 customers and a development community of more 200,000, according to the company, which competes with Shopify, WooCommerce, and others in the fluctuating battle for e-commerce provider market place shares. Magento's B2B capabilities are bachelor today as part of Magento Enterprise Edition and Magento Enterprise Cloud Edition, its on-premises and cloud-based enterprise products, respectively.
"What we're looking to do with this B2B offer is to provide our B2B and B2C [business-to-consumer] customers with a toolkit that treats B2B similar a first-class citizen," said Jason Woosley, Senior Vice President of Production and Engineering science at Magento. "In that location are nuances but we don't think about B2B as a split entity from B2C. At the terminate of the twenty-four hours, a customer is a customer. We desire to provide the same high-touch feel to business customers as nosotros do to consumer shoppers."
What Magento's B2B Module Can Do
The Magento Digital Commerce Cloud for B2B module is a costless edition to the on-premises and cloud-hosted enterprise products, available today at no extra charge to Magento Enterprise Edition and Magento Enterprise Cloud Edition merchants. It's non available for the open-source Magento Community edition.
Magento has been running an alpha programme for the B2B module since October 2022, with more than than 100 partners to tweak the platform through an active feedback bicycle. Woosley said Magento aims to provide a robust, out-of-the-box characteristic set up with room for extensibility and expansion through Magento's extension marketplace and developer documentation.
"Sixty percent of our customers are already doing some kind of B2B sales. We're accommodating this tendency where you lot're managing more of your business with a commercial platform, including both supplier affect points and the traditional shopping experience," said Woosley.
The B2B commerce platform'due south core features include:
- Quick Ordering: Merchants can upload lists of SKUs, utilize requisition lists, copy previous orders, or speed up recurring purchases with rapid re-orders through quick order interface
- Quotes: A congenital-in workflow for requesting order quotes and B2B cost negotiation
- Multi-Channel Back up: Manage multiple east-commerce brands in multiple geographies, including both B2B and B2C portals with custom branding (due east.grand., the Brentmill demo brand shown in screenshots)
- Corporate Business relationship Management: Customizable corporate structure (including multiple levels of roles and permissions) for B2B enterprise customers plus a payment on credit option
- Dorsum-end Integrations: Application programming interface (API) and extensions to integrate with customer human relationship management (CRM), enterprise resource planning (ERP), and other back-terminate systems
- Custom Catalogs and Price Lists: Merchants tin can build custom product catalogs and pricing lists for specific B2B customers or client groups
Woosley bankrupt downwardly the B2B value for which the company is aiming with this selection of tools. While features such every bit rapid re-ordering are meant to replicate the ease of consumer online shopping in the age of Amazon, other features (including quotes, customized toll catalogs, and corporate account direction) play into particular B2B sales needs. The idea, he explained, was to find areas in which Magento could save enterprises time and effort in manual customization and implementation.
"As a whole, this addresses a prepare of solutions that heretofore have had to exist custom-coded and led to all sorts of implementation problem," said Woosley. "A quote is a core negotiating tool for B2B. This group of features will shorten up that cycle and bring a B2B implementation in line with B2C, leveraged with things like custom catalogs and price lists."
"You lot can build up an order, request a quote, receive customized pricing, negotiate on it back and forth, and make changes. And when it does become an order, you and so accept the option to fulfill it from a quota or another order," Woosley continued. "Y'all're treating these order items as the potential for a quote or a re-order, basically a shopping cart."
Magento's eastward-commerce platforms recorded $101 billion in sales volume in 2022 across 51 one thousand thousand shoppers, according to the company. Woosley said Magento included some B2B functionality before only only at a rudimentary level. This release signifies the company officially marketing and positioning itself as a B2B services thespian.
"We strongly believe that commerce has to be reinvented. That'due south not just a Magento perspective; it's broader than that," said Woosley. "Part of this is having agility in the marketplace to a level you don't see in a lot of other platforms. We're trying to heighten the bar for B2B then businesses are experiencing commerce in the same friendly, delightful way as B2C."
Virtually Rob Marvin
Source: https://sea.pcmag.com/feature/14951/magento-rolls-out-b2b-commerce-cloud
Posted by: mejiatharls.blogspot.com
0 Response to "Magento Rolls Out B2B Commerce Cloud"
Post a Comment